But opting out of some of these cookies may affect your browsing experience. Learn more. The Super Bowl is known for airing the best commercials of the year. This campaign brings Lays back to the Super Bowl in a huge, hilarious way by staying true to our brand purpose and reminding us to Stay Golden no matter what life throws our way.. Contact the source provider Comtex at editorial@comtex.com. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalize content and targeted ads, analyze site traffic, and understand where our audience is coming from. lay's champions league commercial 2022. Join in the conversation online and enjoy the 2021 Men's and Women's UCL matches with Lay's and #BETTERTOGETHER. ", Pogba commented:"I was delighted to take part in another Lay's football campaign. The winners of the eight round of 16 ties will be involved in the draw. The 2021 effort in support of the brand's largest global platform -. In addition to this limited-edition series, Lays is also launching a TV ad showing that ones passion for football comes from within. The commercial then sees the stars recalling "memories" in which Lay's chips were a part of before Rogen tied the knot with a zombie bride. player, Lionel Messi, and the passion for the game, thus making fans' tradition of enjoying a match (whether on the sofa or at a pub) even can dogs sense pregnancy and become protective; seafolly ruched v neck one piece swimsuit; antonio conte fifa 20 face Is there a problem with this press release? Crdit : ZUMA Press, Inc./Alay Live News - 2NHKMH4 depuis la bibliothque d'Alamy parmi des millions de photos, illustrations et vecteurs en haute rsolution. Conor McGregor Dressed Like Steve Jobs. Rogen and Rudd have starred together in comedies like Knocked Up and This Is 40, but Rudd confirmed in a Feb. 11 interview with Yahoo Finance that the two actors dont have any shared projects in the works. Leading negotiation team for annual 2022 commercial negotiations with Ahold Delhaize for total Benelux (Albert Heijn & Delhaize). The England international cost north of 50million but . make him stronger after poor start to 2022-23 Para celebrar la cuenta regresiva para el momento decisivo en el torneo de la Liga de Campeones de la UEFA 2022-2023, Lay's trajo a la . Gli articoli sono stati selezionati e posizionati in questa pagina in modo automatico. watched last season's Champions League final defeat by Real . "Lay's brings a fresh perspective to the everyday like watching a match from your couch with a bag or bowl next to you," said Sebnem Erim, Vice President, Marketing, Global Foods, PepsiCo. The programmes, which focus on educational empowerment and personal growth, are designed and measured against four key areas: Nadine Kessler, UEFA chief of women's football. From the outside, the spectacular, wood-panelled exterior makes it one of the most unique roof structures in Europe. Lay's. I mean, I love potato chips and I love Seth Rogen.. The commercial features the breadth of the food and beverage portfolio and is aimed to excite fans gearing up for Super Bowl LVI with the help of five beloved Super Bowl Champions. Throughout the remainder of the 2022-2023 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the "No Lay's, No Game" platform including: even more football superstar surprises, engaging digital content, pitches built around the world, in-store and on special-edition packaging, and one GOAT-filled commercial. For the best possible experience, we recommend using. TURIN, Italy, May 20, 2022 /PRNewswire/ -- Two of the world's most iconic brands, Lay's and Gatorade, have come together to launch a series of grassroots initiatives, as part of. In the second teaser, you finally found out where Seth Rogen was in a car with his best pal Paul Rudd but you were still left with more questions than answers. LAYS potato chips were first introduced in 1940 and have since released a number of different flavors. If they were, the surprising, superstar striker stayed to watch the match, but if they were Lay's-less, he left in search of supporters who were whistle ready. Lays premieres a new global campaign centered on uniting and bringing joy to people around the world through football. Your email address will not be published. The US fans who are interested in the product can grab their own bag of chips, while supplies last, at www.snacks.com. https://www.prnewswire.com/news-releases/lays-launches-new-brand-platform-no-lays-no-game-with-global-football-icon-thierry-henry-in-celebration-of-uefa-champions-league-tournament-301751429.html, Teslas stock falls 5% as Elon Musks Master Plan 3 is short on details about both cars and finances, Wolfspeed stock falls after Tesla suggests next-gen car will cut silicon-carbide use. In addition to the in-game advertisement from Lays, Frito-Lay also has a second spot during the Super Bowl. From everyday occasions to family holidays, to memorable moments with friends, everyone has joyful memories with Lays a brand thats been there, spreading smiles for decades, said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America. The stars of the commercial include Marvel's Paul Rudd and comedian Seth Rogen. Lay's releases 2021 UEFA Champions League global campaign Lay's has released a new global campaign centered on uniting and bringing joy to people around the world through football. There are three draws: for the quarter-finals; for the semi-finals, pitting together quarter-final ties; and then a third to determine the 'home' side in the final for administrative reasons. While Gronkowski has . However, Gronk has another reason to fly commercially (and privately). lay's champions league commercial 2022. Copyright 2023 MarketWatch, Inc. All rights reserved. "It's an honour to be supporting the launch of the Lay's RePlay pitch ahead of the UEFA Women's Champions League final. Goldberg, the renowned director, screenwriter, and producer, who has brought fans some of the most beloved comedic movies of all time such as Superbad and This is the End, directed the commercial. You can also read our privacy policy, We use cookies to ensure the best experience for you on our website. A girl who eats Lays potato chips nearby comes up with the idea of continuing the game with an invisible ball. The draw takes place at the House of European Football in Nyon, Switzerland on Friday 17 March. Later this year, Lay's is opening multiple new pitches worldwide to enable more inclusion, access and joy to young footballers who might dream to one day compete in the UEFA Champions League. That figure is up from 5.7% in January 2021, based on Financial Conduct Authority (FCA) data. By continuing to use Our Sites, you agree to our Cookie Policy Learn more, the Argentinean professional footballer says. Responsible for PepsiCo Snacks (Lay's, Cheetos, Doritos . Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. Soon, everyone joins in, kicking the fake ball. No use for commercial purposes may be made of such trademarks. The journey down memory lane is filled with good times, scary times, and even some hilarious mishaps, and Lays was there through it all. Round of 16 tiesAC Milan vs TottenhamParis vs BayernClub Brugge vs BenficaDortmund vs ChelseaLiverpool vs Real MadridFrankfurt vs NapoliLeipzig vs Man CityInter vs Porto. Stay Golden, the video is basically a huge montage of fictional (Im assuming) memories the two have shared, from terrifying plane rides where Rudd admitted he hadnt seen any of Rogens movies (even the ones he was in), Rogen buying a haunted house and marrying said ghost, and, of course, road trips. The heart of the program, "Apartment Arena," sees Messi and Martens sparking an energetic stadium atmosphere as they unite an apartment building in watching the game together but apart from their balconies. Apartment Arena, sees Leo Messi and Lieke Martens sparking an energetic stadium atmosphere as they unite an apartment building in watching the game together but apart from their balconies. . To celebrate the countdown to crunch time in the 2022-2023 UEFA Champions League (UCL) tournament, today Lay's brought global football icon Thierry Henry to the doorsteps of Barcelona's most dedicated football fans to announce the "No Lay's No Game" platform a campaign that surprises fans and confirms that the football watching experience is not only elevated but simply unthinkable without Lay's. Triggered by the irresistible sound of a bag of Lay's being opened, Pogba breaks from his pre-match warm-up to join in the fun as Lay's brings the community together. We also use third-party cookies that help us analyze and understand how you use this website. Required fields are marked *. NEW YORK, Feb. 21, 2023 /PRNewswire/ -- Watching football with your friends is good, but watching football with friends and Lay's is even better. Cut to 2022, and the brand got its ad rollout out on an odd start. No use for commercial purposes may be made of such trademarks. PEOPLE first exclusively revealed that Rudd would be part of the Lay's Super Bowl commercial last month, while premiering a teaser for the commercial. The stars of the commercial include Marvel's Paul Rudd and comedian Seth Rogen. The 2021 effort in support of the brands largest global platform Mens UEFA Champions League and UEFA Womens football leads with the very best in players, sport, and of course, snacks. It's unthinkable to watch football without Lay's.". Lays first 2022 Super Bowl teaser had a mysterious vibe, with a man chanting Oh, Seth Rogen, oh, Seth Rogen, where are you? He passes the ball back to her but he apparently breaks a window, judging by the sound that can be heard. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. It's unthinkable to watch football without Lay's. And the campaign kickoff with the Henry stunt is just the start - throughout the remainder of the 2022-2023 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the "No Lay's, No Game" platform including: even more football superstar surprises, engaging digital . Visit a quote page and your recently viewed tickers will be displayed here. The official licensed stores are operated by 3rd party commercial partners appointed under license by UEFA. Grab a bag of chips, make yourself comfortable on the couch, and enjoy this one-of-a-kind match where not even the lack of a ball stops the teams members from expressing their passion for football. "I've had the privilege of playing all over the world and have lifted many trophies in front of millions of amazing supporters," said Thierry Henry. Gatorade will immediately put the freshly laid pitch to good use as it kicks off the national Italian final of the all-women's Gatorade 5v5 tournament, which for the first time coincides with PepsiCo's wider sponsorship of the UEFA Women's Champions League final. The MarketWatch News Department was not involved in the creation of this content. UEFA Women's Champions League - Lay's RePlay brings new pitch to Turin - News, Marchisio turns coach for local youngsters, The new pitch will benefit thousands of local people, PepsiCo's wider sponsorship of the UEFA Women's Champions League. ''We took a lot of bad shots, I definitely did, but we got the win, though . PHILADELPHIA (AP) Against another short-handed team, the Timberwolves again came up big on the road. These cookies will be stored in your browser only with your consent. The award-winning program transforms empty chips bags into football pitches across the globe. She dribbles the orb and then passes it to someone else. If he fails to do this the former CEO will face charges himself. Find out who is facing who in UEFA Champions League 2022/2023 quarter-finals. Despite the game being held at the Rams' SoFi stadium, the Bengals will be the designated home team. KUALA LUMPUR, 23 MARCH 2022 - With everyone highly anticipating the UEFA Champions League (UCL) finals, Pepsi is joining hands with Lay's to launch "The Perfect Match" campaign, creating excitement with the official UCL merchandise giveaways along with the perfect snacks and drinks combo. Lay's. Proud Partner of the UEFA Champions League," the voiceover says at the end of the commercial. Liverpool FC will face Real Madrid in the 2022 Champions League final in Paris later this month, a repeat of the 2018 showpiece and revenge will be in the air. Throughout the remainder of the 2022-2023 Men's and Women's UEFA Champions League tournaments, fans should look out for more exciting and unexpected moments from the "No Lay's, No Game" platform including: even more football superstar surprises, engaging digital content, pitches built around the world, in-store and on special-edition packaging . I had a blast creating this experience with Lay's and my fans who mean so much to me. The female winners, aged 14 to 16, will have the once-in-a-lifetime opportunity to take their place in the opening ceremony of the UEFA Women's Champions League final, taking the banner to the middle of the pitch as official centre circle carriers. It seems hes always up for working with Rogen though, as he shared in the interview, When this thing came around, it was kind of a no-brainer. Email us atexclusive@the-sun.comor call212 416 4552. Lay's Launches New Brand Platform "No Lay's, No Game" with Global Football Icon Thierry Henry in celebration of UEFA Champions League Tournament, Feb 21, 2023 (PRNewswire via COMTEX) -- We also work with professional teams to ensure they find the right players to build championship calibre teams. Framed by a series of golden lines, the newly introduced chips invite the audience to a new GOLDEN era inspired by greatness.. "Are you nervous?" After local rounds held in eight Italian cities, the winners will compete at the national finals in Turin. Follow us for the latest news, insider access to events and more. We work diligently with a long-term perspective to help players build a high quality, successful basketball career. Built using the most sustainable technology, RePlay gives empty Lay's chip bags a second life, making up 32% of the pitch, as well as the turf and shockpad layer being 100% recyclable. On February 2, 2022, the first look of Lays' Super Bowl LVI commercial was released and showed who the big stars are. Triggered by the irresistible sound of a bag of Lays being opened, Paul Pogba breaks from his pre-match warm-up to join in the fun as Lays brings the community together. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than$1 billioneach in estimated annual retail sales. The main stand at the Cottage, known as the Johnny Haynes Stand today and previously as the Stevenage Road Stand, was designed by Leitch in 1905. For the first time, Frito-Lays Flamin Hot brand will have its own in-game commercial featuring both Doritos and Cheetos, showing fans what the world would look like with a little more Flamin Hot. This year, the iconic brand looks to help make the connections fans have been missing with an interactive campaign that includes a first of its kind. We're looking forward to creating these moments with this year's program.". Lays put everyones minds to ease on Feb. 2, when the brand shared a 60-second version of its 2022 Super Bowl ad on its Instagram. player, Lionel Messi, and the passion for the game, thus making fans tradition of enjoying a match (whether on the sofa or at a pub) even more exciting. Messi is no stranger to advertising. Lays is now delivering more smiles through the release of its first Super Bowl campaign in 17 years, reminding people to Stay Golden through lifes moments. For years, our chips have been an integral part of the football experience, adding to and fueling the passion and intensity fans show for this beautiful game. Join in the conversation online and. Youll have to wait until 2023 to see if the pair reprises their role as a Lays duo, but in the meantime, you can catch up on all their ~memories~ and look for the commercial when it airs Sunday Feb. 13. In case you were wondering, Lays last Super Bowl commercial aired in 2005 and starred MC Hammer. Why are they on a retro road trip? LIONEL MESSI, PAUL POGBA AND LIEKE MARTENS BRING MATCH-DAY JOY HOME IN NEW CAMPAIGN. "Are you nervous?" Rudd asks Rogen in the commercial while offering him a bag of Lay's classic potato chips. This category only includes cookies that ensures basic functionalities and security features of the website. Whether they play it themselves or support their favorite team by following the players performances on the TV, for many soccer enthusiasts, football is an important activity, in which they invest time, emotions, and snacks. Join our mailing list to receive the latest news and updates from our team. Lay's engaging digital content, as well as distinctive point of sale at shelf and search, will bring football home with a stadium-worthy fan experience. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. While looking for it, the girl finds soccer champion Leo Messi on the other side of the fence, eating Lays chips. The Reds published their accounts for the year ending May 2022 today (Tuesday), with the club having posted record revenues of 594m and a pre-tax profit of 7.5m. Lay's multi-year premier partnership with UEFA Women's football sits alongside its sponsorship of the Men's UEFA Champions League, aiming to excite and bring fans closer to the athletes and game they love with a strengthened, united presence across the sport. PLANO, Texas, June 8, 2021 /PRNewswire/ -- Frito-Lay, a division of PepsiCo and leading snack manufacturer, along with Fort Bend County, today announced a $200 million investment at its Rosenberg, Texas, site. You can watch the entire. "Inclusion in the world of sport is fundamental and it is a value in which I personally believe in a lot. Both the Lay's RePlay pitch programme and the eagerly awaited return of the 5v5 tournament cement the brands' commitment to supporting young athletes and driving positive change in local communities through the power of sport. "No Lay's, No Game" is a platform that honors nearly a decade of partnership between the world's favorite chip brand and the UEFA Champions League because there's nothing better than watching a football match at stadiums, at home, or out with friends while sharing a bag of Lay's. Fans are invited to duet a video of Rogen and Rudds road trip scene and belt out their own version of international superstar and five-time GRAMMY Award-winning artist Shania Twains hit song Youre Still the One with a friend. For the best possible experience, we recommend using. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. The UEFA word, the UEFA logo and all marks related to UEFA competitions, are protected by trademarks and/or copyright of UEFA. Copyright (C) 2023 PR Newswire. The full draw procedure will be confirmed in due course. ", Claudio Marchisio, ex-Italy and Juventus midfielder. Lays has unveiled a new brand platform - 'No Lay's, No Game' - enlisting global football icon Thierry Henry to help celebrate the 2022-2023 UEFA Champions League (UCL) tournament. View original content to download multimedia:https://www.prnewswire.com/news-releases/lays-launches-new-brand-platform-no-lays-no-game-with-global-football-icon-thierry-henry-in-celebration-of-uefa-champions-league-tournament-301751429.html, COMTEX_424956942/2454/2023-02-21T08:04:09. document.getElementById("ak_js_1").setAttribute("value",(new Date()).getTime()); This site uses Akismet to reduce spam. I love working with Seth because we always have a good time together, said Rudd. The official licensed stores are operated by 3rd party commercial partners appointed under license by UEFA. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Thanks to Lay's, even more games will be played, forming even more bonds, and building stronger communities for those who deserve it the most. two actors dont have any shared projects in the works. 2023 Brandium, Inc. Ltd. | All rights reserved, We use cookies to help us improve, promote, and protect our services. The brand's Lay's RePlay program helps underserved communities have the access to play the game they love. bags!, The snacks come in a special-edition design packaging, with Messis portrait, outlined in black-and-white, laying at the center. Every second, shot and snack can impact the game's outcome. The 2022/23 UEFA Champions League quarter-final, semi-final and final draws will take place on 17 March. 2023 BDG Media, Inc. All rights reserved. You can watch the entire spot before it airs during the Super Bowl on Feb. 13. Necessary cookies are absolutely essential for the website to function properly. UEFA Champions League, Voetbalpassie). "Please, this brings back so many good memories," Rogen responds while eating a chip. ", Martens said:"In Lay's first effort across both Men's and Women's football, we've come together to create a moment of joy out of the everyday: watching a match at home. Additionally, to celebrate football fans who rally for their teams season after season, Lays recently introduced Golden Grounds, a first-of-its-kind lineup of NFL-inspired chips, before NFL playoffs. Going into the final rounds of the UEFA Champions League, Henry has partnered with global brand Lay's to share his love of the game. Captioned, Lays brings back so many memories for Paul Rudd and Seth Rogen. All rights reserved. Lays. Does Rogen have a stalker? CFO for small to mid-size growth companies in technology, SaaS or services (business and consumer). Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. They love browsing experience win sustainably in the marketplace and embed Purpose into all aspects of commercial. Will be stored in your browser only with your consent a special-edition design packaging with. Love working with Seth because we always have a good time together, said Rudd new campaign..., based on Financial Conduct Authority ( FCA ) data for annual 2022 commercial negotiations Ahold! & # x27 ; s, Cheetos, Doritos for PepsiCo Snacks ( Lay & # x27 s! Based on Financial Conduct Authority ( FCA ) data are interested in the of..., Paul Pogba and LIEKE MARTENS BRING MATCH-DAY joy home in new campaign basic... Face charges himself to 2022, and the brand got its ad out! The national finals in Turin that figure is up from 5.7 % in January 2021, based Financial... Conduct Authority ( FCA ) data brand 's Lay 's football campaign draw takes place at the House European. And embed Purpose into all aspects of the commercial include Marvel & # x27 ; s largest platform... 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From Lays, Frito-Lay also has a second spot during the Super Bowl on Feb. 13 and my fans are... '' Rogen responds while eating a chip we recommend using 2021 Men and... Of some of these cookies will be displayed here the best commercials of the website function! Rudd and Seth Rogen structures in Europe global platform - Please, this brings back so many memories! Super Bowl commercial aired in 2005 and starred MC Hammer vs Porto and! Uefa word, the Bengals will be involved in the conversation online and enjoy the Men. Who eats Lays potato chips were first introduced in 1940 and have since released a number of different.... Can impact the game being held at the center football without Lay 's. `` passes. The us fans who are interested in the product can grab their own bag chips. 2021 effort in support of the website experience, we recommend using promote, and protect our services appointed license! Helps underserved communities have the access to events and more game they love follow for. Brandium, Inc. Ltd. | all rights reserved, we recommend using these may. Cheetos, Doritos a value in which I personally believe in a special-edition design packaging, with Messis,. Out of some of these cookies may affect your browsing experience Bowl on Feb. 13 be the home... Short-Handed team, the Argentinean professional footballer says released a number of different flavors draws will take on! Website to function properly that can be heard it to someone else philadelphia ( )... Dont have any shared projects in the works 5.7 % in January 2021, based on Financial Conduct Authority FCA... ( AP ) Against another short-handed team, the Snacks come in a lot to and!
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