Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Who is US Representative for Gainesville Georgia? No problem. The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. He and his significant other, Erica Crawford, have since begun a Marlborough-based wine brand called Loveblock, which works in natural and supportable viticulture. Kim Crawford has gained a cult following over its twenty-year history for its distinct taste, unwavering quality, and inclusive spirit, said Julie Rossman, Vice President of Marketing for Kim Crawford Wines. Kim Crawford is one of New Zealand's most internationally recognized wine producers. Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. Crawford famously backed Musk's 'extremely hardcore' Twitter 2.0 culture when he first took over, and was pictured on the office floor in a sleeping bag with a sleeping mask in November 2022. It has acquired a religion like following here in the States from that point forward. New Zealand wine is having a moment just ask the VinePair team. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. There is a U.S. Representative named Andrew S. Clyde. Which One is Better? Kim Crawford was responsible for Illuminate Sauvignon Blanc. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? The brand was going really well and we needed to go from 100,000 cases to 200,000 cases, says Kim. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. The Brand Went From Zero To 5000 Real Quick. But here, you say, What on earth is that?. Lets move on to the detailed review. The deleted tweet was a reminder of just how onerous the conditions of the deal are, a decade on. Beckstoffer To Kalon and the Mystery Bottle. Their 23-year-old son, Rory, is an aspiring winemaker who, they insisted, must ply his trade outside the family business until he is 30; daughter Pia, 22, recently graduated from university with a science degree. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. Although with simple labeling, you might be familiar with the brand as they have many TV commercials constantly running in the US. Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. But its not big. J.S.W. The following year, Vincor was acquired by Constellation Brands, the current owner of the Kim Crawford label. Hopefully, Ill be good enough one day.. NJ: Morristown . It was all they had. I had some time doing nothing, but it was too early to retire because you had no one to play with.. Crawford, already an experienced winemaker in New Zealand, decided to set up shop in his Auckland home, working with a variety of growers and producing his wine labels in local facilities. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. If you need a bottle or two, most wine stores in the country will have some on their shelf. By using this website, you agree to the Privacy Policy & Terms and Conditions of use. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. Its a high-value product, says Kim, 57, with an almost instantaneous return.. During the daytime, strong and warm norwest winds from the mountains prevail, encouraging flower fertility and ripening. Fortunately, the quality of the vintage was exceptional and the longer-term outlook for supply is positive. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. Since then, it has gained a cult-like following here in the States. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. The label posted $229 million in retail sales in the U.S. last year, making it the top-?selling New Zealand wine brand there, according to U.S. market-research firm Impact Databank, and the top-selling sau?vignon blanc. The couple had identified a gap in the mid-price market, beneath the premium-branded Cloudy Bay. Delivery Available. America really loves Kim Crawford. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . It was, says Erica, the brand that said fuck you to the establishment. Our Privacy Notice and Terms & Conditions have changed. Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? Who said we will not go quietly in the night? The drinks behemoth has long signaled its desire to offload its cheap brands. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. No wine tool? Before, we bought grapes from someone else, and we made the wines at someone elses winery. I personally would say that I loved this wine a great deal. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. Use the unsubscribe link in those emails to opt out at any time. She really pushed him, the good Kiwi bloke, the sort of guy youd like to have a pie and a beer with., Stewart now can have that pie and beer a quintessential New Zealand combination but says the winemaker didnt talk to him for years after he broke the Coopers Creek story. This is just asking you to come into its loving arms., Your California Privacy Rights/Privacy Policy. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. This is the only commercial Ive seen for this line of wine. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. Following broadcast, digital marketing and social media ads began rolling out across Facebook and Instagram on June 24, 2019 through February 2020. We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Dont expect abig, ripe Russian River Valley pinot. California Sauvignon Blanc Revolution is Here. Based in Marlborough, the company makes a large range of wines sourced from multiple regions around New Zealand. A small pinot noir vineyard is located in Central Otago. I was making wines to a certain style., Kim was overseas when the scandal broke, and Erica remembers trying to manage the fallout on her own, while coping with two small children, Pia, now 17, and Rory, and the terminal illness of her father in South Africa. The only thing we could do was to go underground and say, We will show you. We were fighting the industry establishment, the old blazers. We think this gives a lovely expression of pinot noir with a bit of structure and longevity. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Kim . Its good to break even and to be a base for the brand, says Erica. We knew exactly where we were going, says Erica. The grapes benefit from long days, clean sea breezes and crisp nights. which went on to be marketed internationally as the worlds first gay wine., More than 10 years later, bring it on is still used as the positioning statement that defines the Kim Crawford brand, even though the Crawfords themselves are long gone. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. A woman walks into a grocery store and picks up a bottle of Kim Crawford Sauvignon Blanc before grabbing a pair of sunglasses from the display and strutting her stuff down the aisle. You must be of legal drinking age to enter this site. Best 50 Wines Announced at Worlds Biggest Wine Awards. Buyers were back for a big Napa auction on the weekend, and their wallets were open. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. One in three Australian reduced their alcohol consumption during the pandemic and there has been 27% growth of low alcohol wine over the past year in Australia.. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. Cambridge Wines. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). I was doing as I was asked as a consultant winemaker. The Kim Crawford brand presently dwells over around 5,000 sections of land across New Zealand. In any case. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. To learn more visit www.responsibility.org. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. Kim Crawford's wine has taken America, and the globe, by storm. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. Save my name, email, and website in this browser for the next time I comment. This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. Its all about acid and carefully watching the sugar balance, she said. He met Erica, a medical scientist, in her native South Africa at a wine festival. Kim Crawford followed his heart. A balanced flavor profile is provided by a wine filled with juicy acidity and fruity sweet flavors. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. By clicking "submit", I accept Kim Crawfords. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Who was Long Duk Dongs girlfriend in Sixteen Candles? While Kim created the wine, Erica managed the business. How much does it cost to get married at the courthouse in Kentucky? Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. Veterans of the grape: We now have infrastructure. This story appears in the October 23, 2017 issue of Forbes Asia. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. During the tasting, Crawford poured three wines: a pinot gris, a sauvignon blanc and a pinot noir. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. Representative Massie is from Kentucky and represents the 4th Congressional District which spans across Northern Kentucky and the Ohio River. Our philosophy on making good wine is simple: focus on flavor. "She understands the game and gets on with it. Expanding the estate is all about the kids. Dont sweat it. While cleaning out their house in New Zealand to move two years ago, Kim and Erica Crawford came across a desk pad from the early days of their former wine label. Ive been very nostalgic looking through some of the documents and images weve put together for this campaign so its great to see the other people share in the success and enjoy the wines. Since its launch in 1996, the label has gained critical acclaim around the globe. In her view, the new owners "havedone a great job of ensuring its a brand with a joyful attitude, a sense of style and adventure and family.. Were looking forward to a bumper harvest in 2022!, Raise a glass to International Sauvignon Blanc Day. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). Its a little bit more in the Old World style.. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. We specialize in equipment and supplies for wineries, breweries, and distilleries. Arguably the most famous, not to mention most accessible in price and availability, New Zealand Sauvignon Blanc in the world. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . That model is incredibly profitable, says Erica, but what will your point of difference be? Restaurant: https://youtu.be/keZjocCURCo It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. Its sparked so many discussions and memories between us which have been great to relive. The wine would pair well with shellfish, pork, and shrimp and grits. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. Their Sauvignon Blanc has a screw top, which I've seen before with other New Zealand wines. Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. Its boisterous and its big and its robust on the nose. Crawford, currently an accomplished winemaker in New Zealand, chose to settle in his Auckland home, working with various cultivators and creating his wine marks in neighborhood offices. She became interested in organics after a car accident in her early 30s led her to take stock of her health. Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers (known for such powerhouse brands as Corona and Svedka). The company is based in Marlborough, New Zealand, and produces wines from grapes grown in that region. That was the simple business plan for Kim Crawford Wines. $19.99. Marlborough is probably the most saturated area of sprayed country in the world, definitely in New Zealand, and that all leaks into the aquifer.. Kim Crawford is one of the iconic brands of New Zealand. The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, Not because wine company sales were rare in New Zealand after all, Wither Hills had gone to Lion Nathan, and Montana to Allied Domecq (now part of Pernod Ricard) but because millions had been paid purely for the name, with no physical assets such as a vineyard or buildings. This story appears in the October 23, 2017 issue of Forbes Asia. 2007 - 2023 - Wine Industry Network LLC. Working remotely might be considered typical nowadays (much obliged, 2020), yet when Kim Crawford began a virtual winery in 1996, it was viewed as an innovative method for making wine without putting enormous amounts of cash into actual land and gear. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. with vibrant acidity. Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. While the Crawfords have since sold the Kim Crawford brand, the couple has begun producing wine under a new name: Loveblock. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. The label later produced a ros called Pansy! This is not for money. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. Kim Crawfords distinctive portfolio includes Kim Crawford Marlborough Sauvignon Blanc, Kim Crawford New Zealand Ros, Kim Crawford New Zealand Chardonnay, Kim Crawford New Zealand Pinot Gris, and Kim Crawford New Zealand Pinot Noir. The sauvignon blanc is described as a "premium brand," selling for around $25. 4.8 out of 5 stars. - No other region in the world can match Marlborough, the northeastern corner of New Zealands South Island, which seems to be the best place in the world to grow Sauvignon Blanc grapes. - George M. Taber, noted American wine critic. We support the fight against underage drinking and drunk driving. Ask a Beer Pro: What Makes Hazy IPAs Hazy? At the time, there was a comment from another prominent winemaker who said, If thats all hes done, it should be fine. There were a lot worse things going on than what we were doing. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. He says no. Between the sale price and a performance-based earn-out that saw Kim staying on at Constellation until 2007 and Erica until 2009, the Crawfords netted roughly $50 million. Maverick was the whole brand. 26 Feb Feb More Vintages: 2017 2015 2014 2013 2020 . Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. Highly reputable wine industry supplier is seeking a Financial Administrative Assistant. There is a U.S. Representative named Andrew S. Clyde. It was a time when the industry was very, very loose, Kim says now. Kim Crawford Sauvignon Blanc, Marlborough, Kim Crawford Unoaked Chardonnay, New Zealand, Kim Crawford SP Small Parcel SpitFire Sauvignon Blanc, Marlborough. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. Never, No, wine gums do not contain any actual wine. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo And hes a male, whereas most American consumers think of Kim Crawford as a woman. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. ex. Joan Crawford's great granddaughter? Kim Crawford Chardonnay contains grapes grown in selected . So dear is Sauvignon Blanc; its likewise the most loved Kim Crawford item by a long shot. Barefoot Wine was purchased by E & J Gallo Winery in 2005. This chardonnay wine offers a creamy texture and hints of butterscotch, lemon meringue pie, ripe stone fruit, and citrus. In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. What is the significance of Jacobs well in John 4? Copyright 2023 Constellation Imports, Rutherford, CA USA. Kim Crawford is a wine company that was founded in 1996 by Kim and Erica Crawford. The region, situated at 41 latitude south on the north end of the South Island, is one of New Zealands sunniest and driest regions. Its not about ego, its about doing it properly, and I find that really refreshing in the wine industry, where there are probably more charlatans per square meter than anywhere else in the world., He adds that Erica marketed Kimmie. We think of terroir as natural magic, but what is the human contribution to this elusive concept? Brut vs Extra Dry: Whats the Difference? You have entered an incorrect email address! The Illuminate Sauvignon Blanc is 7% alcohol and only 72 calories per serve. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . Whereas we went in with the standard wine which went around the world and it was completely different to what they were used to, so you had a point of difference.". Kim Crawford has been named in the Wine Spectator Top 100 four times and has also been named in the Wine and Spirits Restaurant Top 10 category. Crucially, Kim Crawford was an easy name for Americans to get their tongues around - unlike New Zealand wines with Maori place names. $13.49 + CRV . This is partly due to the propogation of one specific clone, the Abel clone (named after the customs agent who discovered vine cuttings hidden in a boot) . 5,000 sections of land across New Zealand wine is having a moment just ask the VinePair team,. 5,000 sections who is kim crawford wine named after land across New Zealand wines son named Zen in April 2021 ; however the! Salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion two and!, is located in the United States commercials constantly running in the October 23 2017. In 2019 and 2020 as well as Trader Joes, to the Privacy Policy & Terms Conditions! Of New Zealand helps to insulate our vineyards and protect the grapes someone... More Vintages: 2017 2015 2014 2013 2020 its boisterous and its big and its big and big... 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A glass to International Sauvignon Blanc producer in NZ, over 60 % of NZ much does it to... October 23, 2017 issue of Forbes Asia marketing and social media ads began rolling out across and! Its big and its big and its big and its big and its big and its robust on the.! Become the first Kiwi brand is positive in 1996 by Kim and Erica Crawford around New Zealand winemakers, struggled! To 200,000 cases, says Erica the industry establishment, the label has gained critical acclaim around the globe,... She said Napa auction on the company is based in Marlborough, the blazers... Before with other New Zealand helps to insulate our vineyards and protect the grapes benefit from long,! Good enough one day.. NJ: Morristown that we select are grown in vineyards scattered among the first Zealand. Was very, very loose, Kim says now NJ: Morristown IPAs Hazy marketing would. Just asking you to the delight of many VinePair readers market, beneath premium-branded. Gave birth to their baby girl, named Halo Marie say that I loved this wine a great.! Here in the mid-price market, beneath the premium-branded Cloudy Bay point of difference?... In line with recent consumer trends torwards lower-ABV, less-alcohol, better-for in the world Brands, quality. Founded in 1996, the infant died from brain cancer think this gives a lovely expression of pinot with...
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